How to change watch band for Must de Cartier Vintage
Must de Cartier Watch Vintage The vintage Must de Cartier watch was born in 1973, when two minds came together to devise a creative solution to revive Cartier. These two individuals were Robert Hocq and Alain-Dominique Perrin. Hocq, coming from a background in the lighter business, successfully transformed lighters into essential accessories for Cartier in the late 1960s and 1970s. This provided an opportunity for Cartier to expand beyond jewelry into leather goods, pens, perfumes, and watches, offering products that were affordable for everyday use yet still carried the magical aura of Cartier. Hocq coined the phrase "Les Must de Cartier" with the vision of creating a series of products that people simply must have. He appointed Perrin as the new CEO of Les Must de Cartier, which later became Cartier's affordable derivative product line. Perrin, in an interview with FHH Journal, stated that the real catalyst for this process was the introduction of the silver-plated Mu